One Plus One Equals Three: A Masterclass in Creative Thinking

Type

Book

Authors

Dave Trott

ISBN 10

1447287053

ISBN 13

9781447287056

Tags

Creativity, Decision-Making & Problem Solving, Management, Decision Making, Creativity & Genius, Cognitive Psychology, Management Skills

Description

How do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate. - from Amzon

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